"The most instructive business strategy, however, may have come from a joint presentation by David Nolan and Marc Selwyn. The booth was lined wall to wall with works on paper by names both canonical and current, from Andy Warhol to Robert Mapplethorpe. Prices ranged from $5,000 to $100,000, with each work marked by a sticky label with the artist’s name and year. It made it possible, in theory, to walk out with a Philip Guston work for less than a month’s rent in Manhattan.
Most buyers these days want a name they know at a price they can stomach. It’s often that simple."
September 4, 2025
